Early test image for reflections using High Dynamic Range

History of Digital-X, the short version…

Upon graduating from Arizona State’s architecture program, I founded Digital-X, LLC in 1997 to provide architects and designers with photo-realistic renderings.  Unofficially beginning in 1994, I started off rendering designs for retail kiosks, and soon expanded into the trade show and hospitality industries, followed by cosmetics retail.  All of this proved to be a great lead-in to architectural work heading into the new millennium.  As the economy grew, so did Digital-X.  In 2005, I joined forces with Steve Berry, a classmate from ASU.  His many contacts in the Phoenix architectural community gave Digital-X a huge boost.  Now with a staff of six 3D artists, we were able to take on more ambitious projects and averaged over 160 projects annually… up until 2009.  And that’s when the bottom fell out.  Sadly, the gang was forced to disband, leaving Digital-X as it started with just myself in an 1800 square foot studio.  After treading water for two years, and deciding a solo gig was really the right fit, I finally took Digital-X back to a home studio.  Fast-forward to 2014, Digital-X is thriving again.

(feature image at top:  Early test image for reflections using High Dynamic Range, circa March 2002 )