Author name: John Pruden

John is the principle and founder of Digital-X. After obtaining his architecture degree from Arizona State University in 1997, John put Digital-X in motion rather than pursuing a traditional career in architecture. His 25 years of experience with computer generated renderings afford him the luxury of passing harsh judgement on all work before it leaves the outbox.

Why Matterport VR Tours Are Not The Answer

Like many other industries these days, real-estate has been impacted by a sudden influx of new virtual reality possibilities. Matterport VR renderings are all the trendy buzz lately among developers, agents, and property owners. But realistically: Is the newest, shiniest option always the smartest? Matterport tours haven’t been around long enough to develop a consistent […]

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Why It Doesn’t Pay to Save Money on Outsourced Renderings

If you’re seeking architectural renderings for your new project, you’ve no doubt encountered offers from both foreign and domestic companies. And you’ve probably noticed some pretty remarkable discrepancies in pricing between these two types of rendering firms. Outsourced foreign renderings often cost a low as 1/5 the price of a domestic rendering. To the untrained

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Perspective rendering of the Clubhouse at the Palms at Town Center apartments. Project by Housing Trust Group.

Collaboration in Action: Bringing the Palms at Town Center to Life

The partnership between Digital-X and the Housing Trust Group (HTG) led to a successful collaboration, showcasing our ability to adapt, communicate effectively, and deliver high-quality results. HTG, envisioning their new multifamily project, Palms at Town Center, contacted us to turn their ideas into visually appealing 3D renderings. HTG’s Vice President of Development, Jake Zunamon, reached

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